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Hi, I'm Rachael.

In addition to my day job of coach, facilitator, archetypal guide, and consultant, I am a technologist, mythologist, writer, wife, mother, basketball nut, avid traveler, and nature lover.
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For the first 18 years of my career I worked in the fast-paced, high intensity tech environments of the Bay Area and of Europe. My work was building ecosystems—bridging product and partnerships, engineering and sales, the values of Silicon Valley and with those of Luxury brands. I'm still doing that work of building and bridging today, but the ground beneath it has shifted, and deepened.

For a long time I did this work within a Google environment that demanded constant speed, growth, and performance. It was expansive, exciting, competitive, and exhausting. It took bouts of burnout, illness, and the initiations of motherhood to slow me down enough to hear the questions: What do you actually value, and what have you simply inherited from the system? What are you in service of? What is the work that you are here to do?

Slowing down and attending to these questions, seriously and playfully, has led me into unexpected places, and ultimately, back into deep, soulful contact with myself. It has led to a way of living and working that is joyful, alive, creative, and deeply aligned with my particular nature. It is from this rooted, rich, regenerative ground that I now lead, build, and bridge. 

The underlying belief and passion that has founded my practice, is that we can each find this ground for ourselves. We can live and lead from a deeper, more aligned place. When we do, old patterns are released, relationships shift, meaning is sparked, energy endures, and real impact in the world grows. For some, this might mean leaving a corporate job. But, for many others, it is a re-calibration within the job or field they're already in. There is no set formula, but rather a radical re-attuning to inner wisdom and resourcefulness. 

Because despite what the marketing machine barrages us with, our way of living and working doesn't have to be grounded in performance and the machine. We are not problems to be fixed, optimized, and upgraded. We are creative, complex, beautiful, unique individuals—and we each have work to do in the world. It is my pleasure to guide others as they do the courageous work of bridging their deep inner life with their work in the world. 

If you too find yourself sitting with these big questions, I'd welcome the opportunity to reflect with you.

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Select Experience & Training

Facilitation & Practice

  • Teaching Assistant & Facilitator at Pacifica Graduate Institute. Focus areas: Narrative Psychology, Archetypal Astrology, and AI courses for class sizes of 20-100 ('25 - present).

  • Learning & development facilitator and designer at Google ('12-'17).

  • 60+ hours of coaching training.

  • 80+ hours of client coaching.

  • ​​1,000+ hours of personal therapy in archetypal and jungian psychology. 

  • ​​300+ hours of archetypal guiding work with clients, with 50 hours of supervision.​​​​​​​​

Business & Networks 

  • ​15 years of Business leadership at Google. Focus areas: ecosystem & business development, strategic partnerships, marketing & brand strategy, product development & launch, and public speaking ('06-'21).

 

  • 2.5 years of Marketing & strategy leadership at Better&Stronger, a boutique marketing agency ('21-'24).

My Networks

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Training & Education

  • Aletheia Advanced Coaching Program (ACP), Levels 1 & 2 ('25-'26).

  • Master of Arts in Mythological Studies with Emphasis in Depth Psychology; Pacifica Graduate Institute ('21-'23).​

  • Master's levels studies in Depth Psychology & Archetypal Philosophy; Tamboo Academy ('17-'23).​

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  • Bachelor's of Science in Management Science; Minor in Cognitive Science. University of California, San Diego ('02-'06).

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"Let the beauty we love be what we do.
There are a hundred ways to kneel and kiss the ground.

Our beyond ideas of wrongdoing and rightdoing,
there is a field. I'll meet you there."

– Rumi

Based in Santa Cruz, California

  • LinkedIn

© 2026 by Rachael Wiid

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